November 22nd, 2010 
gohblog 
Facebook is currently the number one most popular website in the world. It overtook Google to claim the number one spot this year with a whooping 2 billion global monthly search as compared to only 414 million searches for Google. There are almost 500 million active users in Facebook with an average 130 friends for every users and people spending over 700 billion minutes per month on Facebook.
So what does all these statistics mean? Well it can only mean one thing, “Huge Traffic”. The titanical amount of traffic means that there is a huge potential for online business within Facebook. The key to online business in Facebook is utilizing its viral marketing effect from its disgustingly great amount users and their activities. One message on the wall in Facebook will almost guarantee at least 130 people will read it as there is an average 130 friends for each user. Let assume that 50% of the user will then spread the message to their respective friends, so half of 130 will be 65. 65 times 130 friends will come to 8,450 people. Again let assume 50% of 8,450 will spread the original message. Half of 8,450 is 4,225 times 130 will be 549,250 people. So, can you see how great the viral effect of spreading information in Facebook is? Amazing isn’t it?
Most internet marketing newbies are having a hard time obtaining traffic. With Facebook, all these problems can be solved. It is all about having the right strategy of building a targeted audience and selling to them, as simple as that. With the conventional ways of getting traffic that most newbies have learnt, like article writing, email marketing or even PPC advertising, these will take a much longer time and at a higher cost as compared to marketing through Facebook. The viral marketing of Facebook makes it much faster to spread your sales letter or to collect targeted leads. Also it will be much cost effective if the audiences are much more responsive which contributes to a higher conversion rate. With Facebook, we can collect a very targeted leads via setting up a Fan Page. The number of leads in such fan page will grow much faster due to the viral marketing effect. As all the leads are highly targeted, when you try to sell something to them, the buying rate will actually be much higher. That is why now there are so many internet marketers using Facebook as a tool to enhance and building their online business empire. And I think you should be one of them too!
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